Prisms Over Amman
An ambient campaign for a fictional Pink Floyd concert, built to jolt a city and leave a memory.
A prism. A wall. A pig. Pink Floyd's images still travel the world without the band's faces on them. That was the insight: art direction can be louder than the artist.
My first attempts were fully psychedelic and never resolved. So I cut everything back to one symbol. The prism is instantly familiar, and it let every touchpoint read as one campaign. Then I added the shadow of the flying pig, a recurring Pink Floyd icon, knowing exactly what charge it carries in the Middle East.
Take over the tower
العبدليThe prism is projected onto Abdali Tower, one of the busiest modern landmarks in Amman, with the pig hanging above it. The point is controversy: get the news talking and send people to Abdali Boulevard to see what's going on.
One question, everywhere
مين جاي؟The billboard on the airport road carries nothing but the prism and one question: do you know who's coming to Amman? The flyers handed out on the boulevard do the same, so anyone holding one goes looking for the answer.
