Susan Kare

The woman who gave the computer a smile. A brand study in pixel grid humanism.

Discipline: Brand identity, logo design
Subject: Susan Kare, Macintosh 1984
Method: Pixel grid, monogram, symbol
Client: Kare, a fictional restaurant

In 1984 Susan Kare made a cold machine friendly using nothing but a tight grid of squares.

This project carries her three principles, simplicity, clarity and humanity, into a brand for a fictional restaurant called Kare. Two marks: an SK monogram, and a Sumerian bull that ties the grid to the oldest image making in the region.

Two marks, one grid

شبكة

SK monogram on a pixel grid — SK monogram

Sumerian bull on a pixel grid — Sumerian bull

Brand board

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