Ali Sedaif علي
All work

Book Club

An identity for readers, built on the quiet ritual of gathering over pages, and shouted in street colours.

Discipline
Branding and print
Deliverables
Identity, posters, collateral
Language
Arabic and English
Format
Print and street
Green and yellow Arabic poster for the reading club

Reading is quiet. The invitation to it doesn't have to be.

A visual identity and collateral system for a book club, about community, reading culture and the objects that bring people together around stories. The Arabic posters borrow the loud green and yellow of street signage, so the invitation feels local before a single word is read.

On the street

الشارع
Green and yellow Arabic poster
Book club advert on a public bench
Street furniture
Black and white poster: The Underground Book Club, join us
Join us
Poster with a statue and Arabic text
Arabic sticker
Sticker