A Pen With a Point
A campaign for the everyday BIC pen. Finding the sharp idea inside an ordinary object.
The humblest tool on any desk still makes a mark, holds a thought and gives an idea its point.
The campaign sells the BIC pen as an instrument of expression, not a list of features. The environmental piece moved the idea off the page and onto a wall: students finished the sentence "Bic is the pen that..." on notes, and the wall became proof that one pen carries a multitude of thoughts.
Poster and wall
الجدار
